This stage is about how you keep your customers happy now you have them and have gone through the inbound process.
If you are reading this then you have managed to attract the right visitors and have converted them to leads. You are doing well give yourself a pat on the back!! The next step is now transforming these leads into customers. To effectively accomplish this step you need certain marketing tools that you can use to close the right leads at the right time.
We have given you the details regarding the first stage of Inbound Marketing which is the attract stage now we are going to go through the methods of the second stage which is convert.
Our last blog post was a general overview of what inbound marketing is and the stages that make up the process. Today we are going to talk to you about the very first stage of inbound marketing which is the attract stage.
We all know how marketing kind of works but do we know how Inbound Marketing works and what it actually is. By the end of this blog post you will know actually what it is and how in can benefit your business marketing strategy.
Most people would have heard the word algorithm and maybe even something about how Google uses algorithms handcrafted by engineers to give you those ever so wonderful search engine results that we all love.
Well now there’s something called RankBrain which has come to play.
The benefits of SEO to an ecommerce website are huge with the idea of increasing traffic levels to the website and bringing more revenue from the site.
With Search engine optimisation it is always changing so new ideas and techniques develop on a regular basis and it is important as an ecommerce webmaster you react to these changes to keep ahead of your competition.
Here is a list of tips you should be doing in 2016:
Are you looking to do SEO on your website? You have heard of SEO but not quite sure how it works? You need an agency to do Search engine optimisation but don't know why you should pay? In this post we will explain what people don't know about SEO.
Search engine optimisation has many components to it and the way it is done has changed over the years due to Google algorithm updates. If Google changes so does your techniques to overcome the new ways Google rewards website in the SERPS.
With SEO there is a lot of information that people are given that is wrong or outdated to rank a page in the organic results. Here are the things people don't understand about SEO.
As we all know SEO moves forward with Google algorithm changes and how people search. So how can we, as Search Engine Optimisers, keep up to date with the necessary information, ensuring the best possible results for the website we are working on?
On-Site SEO plays a huge role in achieving high Google rankings. So how has this evolved over the years, where is it today and what form will it take in the future?
Traditional SEO works by getting your website to show up for a search query anywhere the search is conducted. Local SEO however, is a getting a site to show up for a search query in a specific geographic area. Any business with a physical location or that serves a particular area needs Local SEO. This involves having additional signals both on and off your website.
Google Pigeon was rolled out in December 2014 in the UK and is a new algorithm update from Google to provide more useful, relevant and accurate local search results. It is based on more traditional web ranking factors which means web and map results are now the same. This update also improves their distance and location ranking parameters.
If you thought your website was in a competitive market on an average day of the year, then this is increased three-fold around the holiday season. What’s more is that statistically there are more of us taking holidays and days off around this time which means there is more chance to target customers at all hours of the day.
Here is the ISD website to-do list to increase visibility and conversions around the winter.
Welcome to the last step in my guide in Webmaster Tools/Search Console.
In this final step by step blog I will be running through the “crawl” section, giving you a breakdown of each subsection so you get a better understanding of what to expect.
Don’t worry whether you’re a seasoned veteran of SEO or a new on the scene SEO, both parties are making mistakes with link building and content creating.
SEO can be a complex field; with everyone’s stock answer being “it depends” with a number of factors regarding link building and content. Alongside a lot to remember and keeping a track on mistakes; bad strategies can happen. We are going to try and give you a few things that are costing your clients valuable traffic.
If you haven’t read it yet, I previously wrote a blog explaining why your business should be using email marketing and so to follow on I’ve compiled some of the most important tips on starting an email marketing campaign. When it comes to customer retention and customer acquisition, email can be instrumental.
One of the first things you should do after launching a website is create a Google Search Console account. Why? Because it’s a massively useful tool that will help you discover problems that may damage your rankings or user experience. It will tell you loads of information about what Google crawls, analyses and indexes your website.
Following on from my previous two blogs about Google Search Console, ‘Google Search Console – Search Traffic’ and ‘Google Search Console - Search Appearance’, in this blog I will be going over what is in Google Search Console’s Index, and what you can gain by using it.
In this blog we will try and persuade you that alongside the negatives, the positives of Schema.org make it so worth it.
In June 2013 Schema.org was introduced as an easy way to improve the click through rate of your website’s search results with minimal effort. A common thing that you may hear is that people who aren’t using Schema think there’s no point because Google doesn’t use it for rich snippets; well they’re wrong!
In the business world you probably hear the word ‘branding’ thrown around all the time. Everyone seems a bit obsessed with the whole notion of branding, but when asked straight up “what is branding?”, you’d be amazed at how many people struggle to come up with a basic, concise answer.
The dictionary definition of branding is -
This will give you a thorough report on how/when people have come to your website, what links are coming and going out of your website, any manual actions Google has done against you, targeting of different countries and an overview of any mobile issues…
With such a large focus placed on content marketing and social media it seems like many people think that email marketing is a method best left in the past.. but this simply isn’t so.
Emails have a higher click through rate than any social media platform
This is all you need to know as to why you should be doing email marketing. Admittedly, I first thought there was no way this could be accurate, but when considering my own online behaviour I realised that I undeniably click through on emails more than social media. Unlike social media, email marketing ensures that at the very least the intended reader receives the message.
For those of you who dont know what Mozcon is, Mozcon is three days full of SEO knowledge where you can learn new ideas and how to prepare yourself in the SEO industry.
We have been expecting a Panda update since the middle of May with the most recent reports claiming that it will be rolled out at the start of July. One week in and we are no nearer to knowing how the update change will affect the web.
It has been made clear that this update will not change the algorithm and only update the data. This means that sites with genuine content that have been negatively affected by the big update last year should see some improvements in their performance.
Whilst we wait for the update to happen we’ve put together a guide to all things Google Panda from its origins to its most recent changes.
At the moment all eyes are on Pinterest, the social network that lets users collect and share images found across the internet by "pinning" them on virtual pinboards. The images cover a massive variety of categories, from fashion, fitness, food, crafts, decor, architecture and more. Users can follow the pinboards of friends and brands for inspiration and "repin" the images onto their own pinboards.
Today, Pinterest is swiftly becoming the fastest-growing social media site based both on its enormous popularity with women, as well as its limitless potential as a marketing device for businesses.
Recently I went to Twitter and with a little of help from other people sharing my tweet to their audiences, people were replying with the SEO software they use on a regular basis.
For those of you who are thinking that things have changed, no need to panic, everything is still the same bar from the name. That aside, this Blog will be about the first section of the search console called “Search Appearance"
Whilst it may not help organic rankings directly, social bookmarking is still a great way to direct traffic from a specific target audience to your website. In this blog I will show you what social bookmarking websites I personally think are the best ones to use, populate and interact with your clients web links.
Instagram is one of my personal favourite social networks, and I spend ALOT of my free time on it. It’s great because it’s so easy! Photo-based, super-simple to navigate, and free from heaps of irritating adverts, for me it’s the perfect social network.
And for a business, it’s one of the prime networks at the moment for engagement and exposure. Not only can you craftily promote your services or products for free without boring your audience, but it’s a really great way to show a human side to your business. In fact there’s quite a few great ways you can use Instagram as a business...
As a SME you may or may not have had heard the term SEO before let alone had any experience of it. No matter what you’re previous experience with online marketing may be, everyone develops an understanding of what is to be expected from investing in a search engine strategy.
Defining SEO and the multiple activities that are involved with it is very difficult. That may be why assumptions and myths plague the field and here are 10 of the most frequently heard.
In this Blog I’ll be explaining how using Google Webmaster Tools can help you have a successful website. Remember that Google Webmaster Tools goes hand in hand with Google Analytics, so both are essential if you want your SEO campaign to reach its full potential...
The first of two Brighton SEO Conferences for 2015 took part on April 10th and we would like to share the photos we took of the day.
Our very own Paul Baguley spoke at the conference so see if you can spot him in the gallery below.
Can you spot yourselves in the pictures.
Our very own Paul Baguley has spoke at BrightonSEO this morning on 'Everything an SEO Needs to Know About Google Now'.
He was speaking on the Internet Marketing Podcast Stage - Dome Studio Theatre in the Mobile & Local Session. Other speakers in this session were Gary Illyes, Greg Gifford and Chloë Garrett-Dyke.
Follow the day on with the hashtag #BrightonSEO
When trying to raise a websites Google ranking, there have been many ways suggested to us. The one way that in my opinion can be the most beneficial is link building. Link building builds the page authority and domain authority of the website depending on the sites you get a link from. In this blog I will advise and show which ways I think are the best techniques to build a websites back link profile.
There are many things that can affect your websites organic rankings, some more than others. Here are 5 things that can help traffic from search engines...
We often get asked the question - "why does my company need a blog?", and in truth there are so many reasons. A company blog can help to build trust with your customers by bringing a more human interface to your business- and as we all know, trust is a key factor in getting people to buy from you online. It can be used as a platform in which you can share important information or updates about your company with potential customers, as well as being a great place for you to make yourself look good and show off everything you know about your field.
Best of all, it can do all of these things while massively helping to boost your Google rankings! Here a few of the reasons how...
A New Year is a fresh start and if one of your New Year’s Resolutions is to boost your online sales then you should begin with a new and updated SEO strategy.
Whether you’ve never previously considered making a real investment into your website, or if you have in the past but found that your online sales have since slowed down, SEO is the answer for you.
As you may already know (or if you don’t) link building is considered one of the most important things to do in SEO. However Link Building can be very hard and can be very time consuming, if you don’t have the patience or get stressed easily then link building is not the right path.
In this blog I will be talking about Link building tools, how to acquire good links and also links that work but will only work if you use them correctly!
Today’s sports teams have now become effective businesses with revenue targets to reach, one of the main reasons why sports teams have adopted social media to effectively market the team and the business. In this blog post we’ll be looking at the relationship between sports and social media platforms.
Let us assume that your business is not appearing where you need it to in Google search results but you don’t have the time or experience required to sort out the meta data, link-building, coding, and content yourself.
This is why you have chosen to work with a Search Engine Optimisation company – they can dedicate time to improving your website on your behalf.
If you are serious about improving your Google rankings and online sales hiring an SEO company is the way forward. However, there is no point hiring one if you don’t have a clear idea of what your overall business aims are and what you want from the company.
Before buying anything, do consumers think, “That was an excellent piece of marketing?”
Probably not, instead they ‘feel’.
In social media, emotions appear to be becoming increasingly more important.
The Internet and the way people search for information is changing and it is probably changing at the fastest rate it ever has with big algorithm updates, smartphones, tablets and the speed of the Internet connection with Wi-Fi and 4G.
I am going to show how SEO is moving forwards with these and see how you can keep up too.
The final two weeks of June usually signal the start of an annual feast of strawberries and cream washed down with a jug of Pimms, but this year, like every four years, the precious British sporting fixture, Wimbledon, has faced stiff competition, for public viewing, from the World Cup.
Last year saw Andy Murray win the Wimbledon final and was the 6thmost watched UK TV event of the year – this year saw England defeated by Uruguay in the World Cup group stages and was the most watched TV event since London’s 2012 Olympics.
So what can SEO learn from this?
Major sporting events have given us some particularly interesting examples that we can apply to our own online marketing strategies, and Wimbledon is one of them.
Although it may still be competing for attention, there is plenty we can take away from its 2014 strategies, which shouldn’t be doubted just yet...
There are several significant steps to obtaining a website that successfully increases your sales. Possibly the most important step - but also the most challenging - is getting your website to appear early on Google’s search engine result pages for specific search terms.
You need to persuade users to click your page, stay on your website, and navigate their way around it. Ultimately you want them to buy a product, sign up, contact you, or maybe visit your store.
This is the quest of every website-owner, but how do you make it happen? Before you think about the world of link-building, pay-per-click advertising, and analytics, you need to analyse your website from the perspective of a user (or possible customer).
Would you be inclined to stay on the website, look around, and trust the site enough to purchase from it? How can you make your website more “user-friendly”? The best way to understand how you can improve your website is to look at an example. Here is an example of an e-commerce website that sells fireplaces and how it could be changed to improve its Google ranking:
SEO can be like one big maze, and may become pretty confusing if you get led “astray” particularly as there are so many different SEO mistakes that you can make. In this Blog I will be underlining the right things to do. This is SEO Back To Basics.
For those of you thinking that the staff here at the Internet Sales Drive office are having a wail of a time being surrounded by some furry friends - we’re not quite! While internet marketing is plenty of fun, if you work in SEO, when you hear the words Panda, Penguin and Hummingbird some of you may shudder.
The first of two Brighton SEO Conferences for this year took part on April 24th and we would like to share the photos we took of the day.
Can you spot yourselves in the pictures.
He may only be 9 months old but Prince George has already been trending on Twitter, taken over Facebook newsfeeds, and as of this writing he returns 556,000,000 Google search results (Beyoncé returns 54,300,000 just to put that in perspective). It is safe to say that he has made a pretty big impact on the world but what can he teach us about SEO?
Image Source: www.huffingtonpost.ca
Bayern Munich is a professional football team playing in the Bundesliga in Germany. They are currently the best team in Europe and the World after winning the Champions League and Club World Cup in 2013.
‘What does a football team have in common with web marketing?’ I hear you ask, well I am going to explain how their strengths and systems also play a part in our SEO process.
Doing SEO we all have to make sure the website has a strong base and build up before it becomes a successful website and this is actually the same for a football club, you have to make sure that everything is right on and off the pitch before you can become a winning team.
You may be looking at this title and thinking what on earth are they talking about and you would certainly be forgiven for thinking that, however seeing as it is Monday we thought we would have a little fun in the office to make things a little easier and started thinking about which musicians would play which role in an SEO team (of course for this we must pretend that the chosen musicians know all there is to know about SEO).
It wasn’t an easy decision, in fact it was much more difficult than we originally expected, but here is our final list of who would make it into our ‘SEO band’.
Every web marketer needs to keep their knowledge up to date with the latest information so there can implement these strategies into practice for their website or clients website. To learn and get this new information web marketers attend conferences where the leaders in the web marketing field show and teach what is happening online with Google, brand, SEO, content and other areas.
Here at ISD we have created a calendar of the SEO Conferences that are going to take place in the UK, Euorpe, USA and the rest of the World in 2014 so you know when and where these are going to be so you can pick and choose the ones you or your team should attend.
Now that 2014 has arrived many of us are looking back at 2013 and thinking about everything that happened, whether these are personal events and memories or public ones it is still nice to reminisce!
At ISD we have decided that it would be nice to take a look back at the best Inbound.org posts of 2013, so here are the top 10:
This year seems to be flying by as we are already in September so I wanted to find out by asking some of the leading experts what they have changed or discovered regarding there web marketing efforts in 2013.
Each expert has been asked four questions regarding on-page optimisation, link building, Google and what they have learnt themselves involving web marketing in 2013.
Not an easy task
As any link builder will tell you, link building isn’t the easiest of jobs, nor is it the quickest. Finding links that will add real value to a site can be a very slow process, one that requires a lot of time and patience.
If we really wanted to we could talk about link building for hours, it’s a field that has many aspects to it, many of which are often the topic of conversation in many online marketing blogs and forums.
When you sit down and start deciding your link building strategy you will quickly realise that there is actually a real lack of good quality link opportunities, so there is bound to be a huge amount of competition for those few great ones, so the key thing to remember before you start is perseverance!
Nowadays there seems to be more focus than ever on a website’s usability and conversion rates and when you think about it it’s easy to see why; having as many conversions as possible is absolutely crucial to surviving in the competitive online world.
CRO, if you are unsure, is all about improving the performance of a website to make it user friendly, in the hope that visitors will return or convert (preferably both). It is all to do with having a website that is simple, easy to use and above all trustworthy.
It is well known that content is a key part of any SEO campaign; distributing content across a variety of online platforms is the best way to improve awareness of your site and in turn gain more customers.
Some of you are thinking what does SEO have to do with Social Media; the answer is everything. Social Media should be used on a day-to-day basis as part of the everyday running of your business and integrating it with SEO is an absolute must.
We went to Sunny Brighton on Friday for Brighton SEO Conference April 2013 and we would like to share our notes with you.