Essentials of Google Webmaster Tools
In this Blog I’ll be explaining how using Google Webmaster Tools can help you have a successful website. Remember that Google Webmaster Tools goes hand in hand with Google Analytics, so both are essential if you want your SEO campaign to reach its full potential...
So where to start?
First of all you have to create a Google account and add your website. You can do this here.
When you have created an account and signed in you will land on this page (dashboard). From here you will be able see an overview of your website.
As you can see from this screenshot everything checks out, apart from the “2 URL Errors” which means Google has visited two urls that it can no longer crawl or find.
DNS stands for Domain Name System - this is an important variable as if your DNS is not working it means that Google cannot crawl your website because it’s either being blocked or your website is down (which is never good)!
Remember: It is always best to check on Google Webmaster Tools regularly as it will update manually. If you don’t make the right changes and correct any faults it can have a negative impact on your SEO campaign.
This section lets you know how many times your website has appeared on users searches in Google, and how many times people have clicked on your website - all in a simple and easy to read line graph. Impressions means how many times it has been shown and clicks means how many times it has been clicked.
The final section that you will come across in the dashboard is the sitemap section. From here you will be able to see how many pages you have submitted to Google in the sitemap, and how pages Google has crawled.
This blog only touches the surface of Google Webmaster Tools. Keep an eye out for my next blog where I will be going into more detail. If you have any questions in the mean time, or unsure about anything, give me a tweet at @ISD_Richard.