Google Search Console – Search Traffic

Search Traffic

This will give you a thorough report on how/when people have come to your website, what links are coming and going out of your website, any manual actions Google has done against you, targeting of different countries and an overview of any mobile issues…

Search Analytics

Search Analytics

(Beta) – you can always go back to the original reporting system

From this tab you can see what keywords you are targeting and how well they are doing. “Filter and compare your results to better understand your user's search patterns.”

You can also see what and where customers are going on Google search, and what keywords they are clicking on to get to your website. You can also you can filter your results to give you a better understanding.

In your graph you can choose from.

  • Clicks
  • Impressions
  • CTR (Click Through Rate)
  • Position

It’s sort of another form of Google analytics, but if you are looking for specific information we would still recommend using Google Analytics as it is very thorough with its results.

From here you can pin point what keyword is doing well in the search results and what keywords aren’t doing so well.

Links to your Website

This tab is about all the different domain links pointing to your website

You will have 4 fields to choose from -

Total Number of links: This will give you the total amount of links pointing to your website

Who links the most: This will give you the number of different domain websites linking to your website.

Your most linked content: here you can see what websites are linking to your specific pages on your website.

How your data is linked: This gives you the overview of the linked Anchor Text on your website. This field is interesting as it will tell you what Google sees, you can then change the Anchor text if it needs to be changed.

If you need to go into more detail to find out who is linking to your website please refer to other SEO tools like Open site explorer or semrush for more detailed information.

Internal links

From here you can see all the internal links in your website. For those of you who don’t know what “internal links” are, it means all links from one domain links to a different page on the same domain.

Manual Actions

It’s always best to keep an eye out for this section as it shows you what has been penalised against you. So just make sure that this section is clear of any errors.

International Targeting

If you are a company targeting different countries around the world, from here you can pin point exactly what countries you want to target. To do this you will need to input hreflang tags – for those of you who don’t know what this tag means please click here link to find out more

Mobile Usability

Everybody should be going mobile friendly now days as more and more people are starting to use their smart phone to go onto websites.
In this tab you can see what pages have issues with mobiles, it is best to get into the habit that mobile issues are just as important as desktop issues.
I hope that this blog gives you a good, albeit quick, oversight into what Google search console Search traffic really is. If you have any questions in the mean time, or are unsure about anything, give me a tweet at @ISD_Richard.

Google Partner