How does Blogging help with SEO?
We often get asked the question - "why does my company need a blog?", and in truth there are so many reasons. A company blog can help to build trust with your customers by bringing a more human interface to your business- and as we all know, trust is a key factor in getting people to buy from you online. It can be used as a platform in which you can share important information or updates about your company with potential customers, as well as being a great place for you to make yourself look good and show off everything you know about your field.
Best of all, it can do all of these things while massively helping to boost your Google rankings! Here a few of the reasons how...
Not only will visitors to your website enjoy fresh content, it will serve to provide new pages for search engines to index. Search engines adore fresh, individual content and they will reward those who share regularly. Once you’ve established your website it can be really difficult to change your content to keep it fresh and engaging- which where a blog comes in. A regularly refreshed blog filled with new information is ideal for providing this new content search engines crave! Search engines your customers are using to find companies like yours will pull the freshest and most relevant content first - so if your site hasn’t been updated with new information in over a year, you can bet your life someone else will be ranking higher than you.
Search engines are not stupid. They will know if your blog post is a carbon copy of a similar page elsewhere, so repeated content or copying and pasting a page won’t do the trick. High-quality copy will incorporate essential keywords naturally, as well as helping to maintain the readership and improve click through to other parts of your website. This means your copy needs to be relevant, on-brand and updated regularly for maximum impact on search engine results. For search engines to index your pages, you need to include at least 250 quality words, so reblogging, short blogs, and duplicating content really won’t help you.
Once upon a time, people would cram keywords into a blog post in every possible space, regardless of what they added to the content. These days are over, and keywords have to serve a purpose within a blog. If you choose common words you won’t get much out of them. It’s important to choose distinctive keywords that will direct customers to your site that aren’t so unique that no one thinks to use them! It’s a good idea to use keywords and phrases that people may use when searching for product or service and place them seamlessly into your blog posts. Try to supply engaging information and knowledge for the users of your website while doing this.
If your blog posts are shared and clicked on a lot their rankings will improve. If you’re offering engaging, interesting content, your readers are much more likely to share it with others. The only way you blog will improve your website’s popularity is to create unique and genuinely interesting content that provides the readers with answers and information they want. It’s vital that you then share your blogs wherever and as often you can as search engines will also return social media search results. If you share your blog to your Facebook, Twitter or other social media accounts, you provide another thing for search to find when people search for your services. As long as you use search terms in your meta descriptions and titles, you’ll boost your SEO through sharing your blog on social media.
So that is why blogging really is essential to improving your SEO rankings in the most organic and natural way. Remember to plan what you’re going to blog about. Keep it fresh, relevant and engaging – make people want to share it! A good place to start is by answering any frequent questions your potential customers have. If you own an online business and feel that you need an organised online marketing approach to help increase your search engine rankings then you can contact our team to make an appointment.