Is Your SEO Ready For Google Now

The Internet and the way people search for information is changing and it is probably changing at the fastest rate it ever has with big algorithm updates, smartphones, tablets and the speed of the Internet connection with Wi-Fi and 4G.
I am going to show how SEO is moving forwards with these and see how you can keep up too.

The Beginning

  • The Internet was created in the late 1960’s but it wasn’t till 1991 that the World Wide Web was created by Tim Berners-Lee and introduced to the public.
  • Email was created in between the Internet and the World Wide Web in 1965
  • The first Internet browser was called Mosaic and was released on April 2, 1993.
  • In 1995 Java which is used to create applications and other software programs
  • The first mobile phone with internet connectivity was in 1996
  • Google was founded in 1998
  • In 2008 there were more mobile phones with Internet access devices than personal computers.

As you can see the Internet and the technology has moved forward and has progressed very quickly over time when you think that no one browsed online 22 years ago. Let’s look now at the present day and see how people are using this new technology to search and help them with their everyday lives.

What is Google Now

Google Now works on Google Chrome on computers and laptops and android and IOS operating systems. It was introduced via Android 4.1 ("Jelly Bean"), which launched in July 2012, and appeared on the Galaxy Nexus smartphone.

The application recognises repeated actions that a user performs on the device (locations, calendar appointments and search queries) to display relevant information to the user.

Different types of Google now functions:

  • News
  • Flights
  • Nearby Attraction
  • Restaurants
  • Traffic
  • Weather
  • Appointments
  • Sport
  • Public Transport

Google Moving Forward

As Google is the major search engine for many countries including the US and the UK it is important to know how search is changing and how you can affect it.
With the Google Hummingbird update around 30th August 2013 Google are now understanding what the user wants from search by looking at previous searches and then giving them results that relates to these searches. It is similar to having a conversation with Google.

Google understands the user better than it did years ago by using Conversational search and semantic search. With using these two factors it places greater emphasis on page content making search results more relevant and is better for the user in answering search queries. While searching, Google remembers your previous question so a persons search could look like this:

User - Who is the President of United States of America?
Google - Barack Obama
User - Who is he married to?
Google - Michelle Obama is the wife of Barack Obama

How to SEO for Google Now

Local
With Google Now knowing your location on your phone via GPS it pays more than ever to be on Google Places. Local SEO has never been more important since Google Now, since many people are on their phone walking around a city asking about restaurants, pubs, clothes, as a business, you need to be there to be found and pick up this custom.

Make your business stand out from other local business by having contact information such as telephone number, email address and opening times. Having good reviews on Google Places is also important in order to builds trust into your company/brand

Answer Questions
As conversational search is growing with Google Now it is important that you can answer the users query. Google are doing this with the aforementioned function in this way:

How Old Is Barack Obama

Barack Obama

Showcase Nottingham

Cinema

East Midlands Flights

Flights

Premier League

Premier League

Nottingham Weather

Weather

If you create content with context that answers your audience questions such as implementing a FAQ page or explaining the benefits of a certain product like “why is Adidas racing boots better than other brands”, if you are selling Adidas racing boots than you may appear higher for this result.

When writing content make sure that it is answering your users questions and you may get rewarded with Google’s new way of searching.

The Future

With Google Glass and smartwatches I think this is only the start, I can see other devices and Google Now only expanding. The only concern for SEO’s regarding this is that Google searches will increase but Google traffic to websites will likely decrease as Google continues to answer user queries itself. It is vital then that you make sure that your website can participate in answering the right questions.

I hope you have enjoyed reading about Google Now and know where you should be with priorities affecting your marketing efforts to keep up with Google and their advancements.

Get in touch via our twitter account @ISD_Marketing or contact me @ISD_Paul to share your thoughts and opinions.

Google Partner