What Can Prince George Teach Us About SEO
He may only be 9 months old but Prince George has already been trending on Twitter, taken over Facebook newsfeeds, and as of this writing he returns 556,000,000 Google search results (Beyoncé returns 54,300,000 just to put that in perspective). It is safe to say that he has made a pretty big impact on the world but what can he teach us about SEO?
Image Source: www.huffingtonpost.ca
Make Quality Connections
Over the past few months George has been hobnobbing with Presidents and Prime Ministers (including Tony Abbott whom he snubbed!) You need to make quality connections via link building. One high quality link is better than lots of low-quality ones as this is the most effective way to improve your Google Rankings.
Image Source: www.independent.co.uk
Be as Social as Possible
George has recently been travelling around Australia and New Zealand, and boy do we know about it. The newspapers discuss it constantly; we know literally EVERYTHING that he is up to.
You need to do the same. Frequently using social media increases your exposure to potential customers so be vigilant and keep your social pages updated. Encourage customers to share photos and videos of your products; videos attract 3 times more inbound links than plain text alone (Source: Moz). Embrace all social media including Twitter, LinkedIn, Facebook, Google+, YouTube, SlideShare and Pinterest, and always link your profiles together.
There are literally thousands of people publicly talking about how cute George is. Use your positive customer testimonials to persuade new customers to choose you. Users trust the views of real customers.
Keep Track of What People Are Saying About You
The Royal Family always have a firm grip on how they are being perceived. The Royal Wedding in 2011 saw a huge surge in support and George has been doing a terrific job of keeping people interested; he was one of Google’s Top 10 searches of 2013.
Monitor your reputation by subscribing to tools such as Google Alerts which notify you whenever somebody mentions you. Analyse where your name appears, are you reaching your target audience?
Respect Both Your Critics & Advocates
George will always be talked about and not necessarily in positive terms. He will learn to accept that journalists will constantly look out for his mistakes but he won’t react to this; he will accept it as part of his role.
Your company website might receive a negative review which unfortunately is far more interesting than a positive one. Respond graciously and above all efficiently to critics. Express regret that the customer is unhappy and offer reassurance. Remember, all customers will read your response so remain professional.
Check Your Competitors
George is one of the newest babies on the block but he has stiff competition from the likes of Blue Ivy Carter and North West, the adorable babies of Beyoncé and Kim Kardashian. However he is the baby everyone’s talking about.
It is vital that you keep a permanent watch on your competitors. Look out for any changes that they make to their website and ask yourself why they might have done that. Keep an eye on their customers; what is it that appeals to their audience? How can you improve your business in response?
Image Source: www.should-know.com
George very cleverly decided to be a Prince – hardly anybody is a Prince. Equally you should register your username before somebody else takes it. If you type your company’s name into Google and a different company appears you have a problem. Search your name regularly to make sure that your company is at the top of Google.