Social Media

The Do’s and Dont's of using Facebook for your business

Pushing your business online is always a big part of getting your business out there. In this blog we will essentially be telling what to do, and what not to do in regards to your business marketing on Facebook.

Firstly we will start off with the don’ts and what you shouldn’t do regarding Facebook and your business.

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  • Date: November 24, 2015
  • By: Luke Ramshall

Should Snapchat be included in your Digital Marketing Strategy?

Earlier this month Snapchat told the Financial Times that its users open videos 6 billion times a day. It may only be a few years old, but you wouldn't know it from the app's rumoured 200 million registered users. Growing from a simple curiosity, Snapchat has developed into a social media platform that provides a fun, speedy and more private alternative to Twitter’s 140 character ramblings, or Facebook’s lengthy rants. By allowing users to send effortless and disposable snaps of their dinner, families, friends, and selfies, Snapchat has really captured people’s imaginations.

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  • Date: November 11, 2015
  • By: Eimile Kerrigan

Should your business be using Pinterest?

At the moment all eyes are on Pinterest, the social network that lets users collect and share images found across the internet by "pinning" them on virtual pinboards. The images cover a massive variety of categories, from fashion, fitness, food, crafts, decor, architecture and more. Users can follow the pinboards of friends and brands for inspiration and "repin" the images onto their own pinboards.

Today, Pinterest is swiftly becoming the fastest-growing social media site based both on its enormous popularity with women, as well as its limitless potential as a marketing device for businesses.

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  • Date: June 30, 2015
  • By: Eimile Kerrigan
  • Category: SEO

Why you should have a company Instagram account

Instagram is one of my personal favourite social networks, and I spend ALOT of my free time on it. It’s great because it’s so easy! Photo-based, super-simple to navigate, and free from heaps of irritating adverts, for me it’s the perfect social network.

And for a business, it’s one of the prime networks at the moment for engagement and exposure. Not only can you craftily promote your services or products for free without boring your audience, but it’s a really great way to show a human side to your business. In fact there’s quite a few great ways you can use Instagram as a business...

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  • Date: May 29, 2015
  • By: Eimile Kerrigan
  • Category: SEO

How to effectively use Social Media to promote your Content

When you spend time researching and crafting together quality content that is both engaging and informative, it is important that you promote it effectively. As it's estimated that we spend roughly 25% of our online time on social networking sites, it makes sense to use it to promote your content. Over 80% of marketers use social media outlets to promote their content already, and this blog will give you a few tips on how you can use it successfully to promote yours.

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  • Date: April 23, 2015
  • By: Eimile Kerrigan
  • Category: Social Media

How Your Company Can Benefit from Engaging Social Media

Whether you are a Facebook ‘junkie’ or an Instagram addict on your personal accounts you may not realise that your business has a personality of its own that should be a part of the community too.

In the evenings you might go home and update your status and send messages to your friends but then no doubt you’ll see a funny image or news story and you will ‘Like’ it or even share it. This makes sense on your private account but how does it work if you are a business?

An important point to understand is that social media platforms all work differently from each other. I know what you’re thinking - another additional complication.

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  • Date: March 13, 2015
  • By: Jordana Makin
  • Category: Social Media

How to Use Twitter for Your Business

Share your Products & Services + Engage with your Customers

= Successfully Market your Business!

Did you know that around 42% of companies have acquired a new customer via Twitter? You could be missing out on potential customers if you’re not using Twitter. Not only can you reach new customers (by tweeting content which twitter users want to share with their followers) but you can keep up to date with what your competitors are up to (by following them), as well as engage with your current customers (to let them know what you’re doing).

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  • Date: October 31, 2013
  • Category: Social Media

How Important is Social Media to the Success of a Business?

As social media has evolved it has become more and more a part of any web marketer’s strategy; ensuring that any business is making the most of all social media channels is an absolute must for them to survive in the online world.

Using social media opens up a huge number of opportunities to build brand recognition, attract traffic and most importantly to interact with existing and potential customers.

With social media it is all about exposure, therefore the more users a social media site has, the more exposure you will get. Of course everyone knows which are the most popular sites, but just how many users do these sites have? And how can each one be used to a business’ advantage?

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  • Date: August 30, 2013
  • Category: Social Media

Integrating SEO & Social Media

Some of you are thinking what does SEO have to do with Social Media; the answer is everything. Social Media should be used on a day-to-day basis as part of the everyday running of your business and integrating it with SEO is an absolute must.

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  • Date: July 12, 2013
  • By: Paul Baguley
  • Category: SEO, Social Media
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