Date: 16/09/2025
Did you know that almost half of all Google searches are for something local? Whether it’s finding the nearest café, booking a plumber, or choosing a local solicitor, people want quick answers nearby. The question is—does your business show up when they’re searching? If not, don’t worry. Here’s a simple local SEO checklist to help you get noticed.
Before you dive in, check what your online presence actually looks like. Start with your Google Business Profile (formerly Google My Business). Make sure your business name, address, phone number and opening hours are all correct. Small mistakes can really trip you up.
Next, have a look at your website using free tools like Google Analytics and Search Console. They’ll show you where your traffic comes from and whether your site’s working properly on mobiles. Finally, check your details are the same across directories and social media—it builds trust with Google and with your customers.
Your Google Business Profile is like your shop window online. If it’s not verified yet, do that first—Google usually posts you a code. Then add everything you can: good photos of your shop, office, staff, or products, accurate categories (be specific!), and up-to-date opening times. Reviews are gold dust—so encourage happy customers to leave them, and always reply.
Think about what people in your area actually type into Google. It’s often something like “plumber in Nottingham city centre” or “best Italian restaurant in Nottingham”. Tools such as Google Keyword Planner can give you ideas. Use those phrases naturally in your content—on your service pages or blogs—but don’t overdo it. Keep it readable.
Citations (your business details listed on sites like Yell.com or Thomson Local) and backlinks (links from other websites) both boost your visibility. Make sure your details are consistent everywhere. For backlinks, try getting involved in local events, sponsoring something in your community, or sharing useful content that local bloggers and papers might want to link to.
Local SEO isn’t a one-off job. Check your analytics monthly—what keywords are driving visitors, which pages get the most attention, and whether your details are still spot on. Stay on top of changes, and tweak things as you go.
Follow this checklist consistently and you’ll not only climb up the search results but also make it much easier for local customers to find and choose you.
Contact us and one of our organic search experts will get in touch with you at a convenient time to discuss your requirements.
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