With Google changing its search algorithm 500-600 times a year we thought it would be interesting to take a look into this.
It's fair to say most changes are minor but occasionally Google will perform a major update (they call them either Google Penguin or Google Panda updates). They affect search results in very different ways.
As search marketers, knowing when these Google updates are rolled out can explain certain changes in website traffic and organic rankings. Here we have listed the changes made in 2016.