There are many things that can affect your websites organic rankings, some more than others. Here are 5 things that can help traffic from search engines...
Digital Marketing Blog
We often get asked the question - "why does my company need a blog?", and in truth there are so many reasons. A company blog can help to build trust with your customers by bringing a more human interface to your business- and as we all know, trust is a key factor in getting people to buy from you online. It can be used as a platform in which you can share important information or updates about your company with potential customers, as well as being a great place for you to make yourself look good and show off everything you know about your field.
Best of all, it can do all of these things while massively helping to boost your Google rankings! Here a few of the reasons how...
Whether you are a Facebook ‘junkie’ or an Instagram addict on your personal accounts you may not realise that your business has a personality of its own that should be a part of the community too.
In the evenings you might go home and update your status and send messages to your friends but then no doubt you’ll see a funny image or news story and you will ‘Like’ it or even share it. This makes sense on your private account but how does it work if you are a business?
An important point to understand is that social media platforms all work differently from each other. I know what you’re thinking - another additional complication.
On April 21st Google are going to be making changes to how they crawl and index your website for mobile. They have said “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” This means that if your website is not mobile-friendly that your website may suffer in Google mobile searches.
A New Year is a fresh start and if one of your New Year’s Resolutions is to boost your online sales then you should begin with a new and updated SEO strategy.
Whether you’ve never previously considered making a real investment into your website, or if you have in the past but found that your online sales have since slowed down, SEO is the answer for you.
It has been a great year here for Internet Sales Drive. We have grown our team and our client base and the future is looking good.
This year we have become a Google Partner and a Recommended Agency which is great for us and we know our clients trust us and believe in our work.
Looking forward to next year where I will be talking at BrightonSEO in April and the team is going to MozCon for the very first time in Seattle which is going to be exciting.
As you may already know (or if you don’t) link building is considered one of the most important things to do in SEO. However, Link Building can be very hard and can be very time to consume, if you don’t have the patience or get stressed easily then link building is not the right path.
In this blog, I will be talking about Link building tools, how to acquire good links and also links that work but will only work if you use them correctly!
Let us assume that your business is not appearing where you need it to in Google search results but you don’t have the time or experience required to sort out the meta data, link-building, coding, and content yourself.
This is why you have chosen to work with a Search Engine Optimisation company – they can dedicate time to improving your website on your behalf.
If you are serious about improving your Google rankings and online sales hiring an SEO company is the way forward. However, there is no point hiring one if you don’t have a clear idea of what your overall business aims are and what you want from the company.
The Internet and the way people search for information is changing and it is probably changing at the fastest rate it ever has with big algorithm updates, smartphones, tablets and the speed of the Internet connection with Wi-Fi and 4G.
I am going to show how SEO is moving forwards with these and see how you can keep up too.
Embarking on your website’s set up can be lengthy and highly technical often involving the use of an array of tools to aid the process. When it comes to SEO, you do not want to simply be focusing on content and links but will also rely on technical configurations to ensure that that content is better received and highly optimised.
There are several significant steps to obtaining a website that successfully increases your sales. Possibly the most important step - but also the most challenging - is getting your website to appear early on Google’s search engine result pages for specific search terms.
You need to persuade users to click your page, stay on your website, and navigate their way around it. Ultimately you want them to buy a product, sign up, contact you, or maybe visit your store.
This is the quest of every website-owner, but how do you make it happen? Before you think about the world of link-building, pay-per-click advertising, and analytics, you need to analyse your website from the perspective of a user (or possible customer).
Would you be inclined to stay on the website, look around, and trust the site enough to purchase from it? How can you make your website more “user-friendly”? The best way to understand how you can improve your website is to look at an example. Here is an example of an e-commerce website that sells fireplaces and how it could be changed to improve its Google ranking: