Whether you are a Facebook ‘junkie’ or an Instagram addict on your personal accounts you may not realise that your business has a personality of its own that should be a part of the community too.
In the evenings you might go home and update your status and send messages to your friends but then no doubt you’ll see a funny image or news story and you will ‘Like’ it or even share it. This makes sense on your private account but how does it work if you are a business?
An important point to understand is that social media platforms all work differently from each other. I know what you’re thinking - another additional complication.