SEO can be like one big maze, and may become pretty confusing if you get led “astray” particularly as there are so many different SEO mistakes that you can make. In this Blog I will be underlining the right things to do. This is SEO Back To Basics.
Digital Marketing Blog
For those of you thinking that the staff here at the Internet Sales Drive office are having a wail of a time being surrounded by some furry friends - we’re not quite! While internet marketing is plenty of fun, if you work in SEO, when you hear the words Panda, Penguin and Hummingbird some of you may shudder.
Bayern Munich is a professional football team playing in the Bundesliga in Germany. They are currently the best team in Europe and the World after winning the Champions League and Club World Cup in 2013.
‘What does a football team have in common with web marketing?’ I hear you ask, well I am going to explain how their strengths and systems also play a part in our SEO process.
Doing SEO we all have to make sure the website has a strong base and build up before it becomes a successful website and this is actually the same for a football club, you have to make sure that everything is right on and off the pitch before you can become a winning team.
You may be looking at this title and thinking what on earth are they talking about and you would certainly be forgiven for thinking that, however seeing as it is Monday we thought we would have a little fun in the office to make things a little easier and started thinking about which musicians would play which role in an SEO team (of course for this we must pretend that the chosen musicians know all there is to know about SEO).
It wasn’t an easy decision, in fact it was much more difficult than we originally expected, but here is our final list of who would make it into our ‘SEO band’.
Social media makes it possible to communicate with millions of people at once. But how can you make that happen? The best way to learn is from those companies who have done it. Here are some of the 2013 campaigns that went viral and why.
Now that 2014 has arrived many of us are looking back at 2013 and thinking about everything that happened, whether these are personal events and memories or public ones it is still nice to reminisce!
At ISD we have decided that it would be nice to take a look back at the best Inbound.org posts of 2013, so here are the top 10:
It's been another eventful year in the web marketing field with Google Penguin and Hummingbird but we would not expect anything else and that is why we love working in this sector.
The year has flown by and with our first year of business is coming to a close it's been a great experience and looking forward to our second year with our business growing. We hopefully will be meeting more new people next year and helping them build up their website and make it a better place for their audience to come.
Thank you for your support this year and we would like to wish you all a Merry Christmas and a Happy New Year!!!
See you in 2014 and Google 'We Are Ready'
Cyber Monday in the US or Mega Monday in the UK is a marketing term for the busiest internet shopping day of the year. In the US it follows Thanksgivng on the Thursday and Black Friday and takes place on the Monday. This year the 2nd of December is the day.
The term was created by marketing companies in 2005 to persuade people to shop online and has grown every year since. With the increase in smartphones and tablets this year this again should be more profitable than last year.
Share your Products & Services + Engage with your Customers
= Successfully Market your Business!
Did you know that around 42% of companies have acquired a new customer via Twitter? You could be missing out on potential customers if you’re not using Twitter. Not only can you reach new customers (by tweeting content which twitter users want to share with their followers) but you can keep up to date with what your competitors are up to (by following them), as well as engage with your current customers (to let them know what you’re doing).
Yesterday myself and @ISD_Paul took the trip down to London for the first ever Measure Fest, it may have been a VERY early start but it was well worth it; aside from a delicious lunch and a free beer there was some very useful and interesting information that is sure to help us here at @ISD_Marketing improve the work we do.
The day was set out very well, with lots of great speakers entertaining us and providing us with plenty of helpful information and advice; we even got the odd joke thrown in.
Putting all the information that was given to us yesterday into a blog would take an extremely long time; instead I have decided to put what I think were the very best tips from each of the speakers into a post, so here they are:
In 2006 the word Google was added to the Oxford English dictionary proving just how huge the company had become, it is now (and has been for many years) the world’s leading online search engine.
To celebrate Google turning 15 today it felt right to do a blog post about the history of this world famous brand to show people the amazing growth that this corporation has seen; from working out of a garage to a complex of around 2million square feet, it is an incredible success story.
As social media has evolved it has become more and more a part of any web marketer’s strategy; ensuring that any business is making the most of all social media channels is an absolute must for them to survive in the online world.
Using social media opens up a huge number of opportunities to build brand recognition, attract traffic and most importantly to interact with existing and potential customers.
With social media it is all about exposure, therefore the more users a social media site has, the more exposure you will get. Of course everyone knows which are the most popular sites, but just how many users do these sites have? And how can each one be used to a business’ advantage?