Google Adwords is a great way of advertising online, through the use of certain keywords you are able to target specific audiences, therefore making you more likely to be advertising to users who are interested in what you are offering. If you use Google Adwords you will know just how great it can be, but you will also know how confusing and time consuming it can be and if you are not using your Adwords account properly then you will not be getting the most out of it.
A Google Adwords audit analyzes your account, looking at ways that it can be improved in order to maximise its efficiency.
What will an audit look at?
There are several different aspects of an Adwords account which can be examined and altered where necessary, for example the content of the ads and their scheduling, keywords and budget.
An audit will help show you how to use your Adwords account to its maximum potential by showing you areas which can be improved on, so you can be aware of any areas which need attention and fix them.
How ISD can help
Although it can take only a matter of minutes to set up an Adwords account, without managing the account properly, it is likely that money will be spent insufficiently and the performance of Adwords will not be as good as it could be. This is where ISD comes in, by auditing your Google Adwords account we will be able to demonstrate what needs to be done in order to focus on a more relevant audience, thus increasing traffic to your campaigns and increasing the efficiency of your Adwords.