As an integral component of your off-page SEO strategy, link building encourages brand reputation and trust amongst the online community.
The more quality links you have pointing to your site the more a search engine will will give you credit for being an authority in your niche. This leads to trust and ultimately to more visibility for your brand.
Link building comprises many techniques and at Internet Sales Drive, we practice ethical link building. This means that we will never do tactics that are disapproved of by search engines. We will never pay for a link, use link farms or automate our processes.
Link building is a long process that needs to be carried in the correct manner in order to be effective.
What is Link Building?
The art of link building relies on knowing what your clients' and customers' interests are. It’s about putting your brand in front of them at the right time in the buying cycle. Ideally, you want to have your website link available all over the internet but not everyone would click on these.
Link building targets specific websites that have a similar interest group or theme to yours that have already achieved a high reputation and reaching out to them in the hopes of sharing and displaying your link.
For example, if you sell Garden lights you’d ideally want a website that specialises in garden design to display a link to your website. This in turn would encourage the traffic that they get to also venture on to your website.
It doesn’t have to be business to business as bloggers are a great way to attract custom to your site as well.
What are the Benefits?
- Build website authority and trust.
- Increase number of linking websites.
- Brings more relevant traffic to your site.
- Helps you to out-rank your competition.
Why Choose Us?
We do not rely on easy-to-obtain or spammy links
Instead we focus on quality links that will improve your SEO campaigns. Search Engines are smart and they know the difference between a genuine link and poor-quality spam. If a link is easy to obtain it probably isn’t that valuable to have. We only target high-quality links in our campaigns.
Social Media tie-ins
One tactic of many is setting up profiles on Facebook, Twitter and Google+ will help in terms of branding, exposure, as well as driving additional website traffic.
These links will also reaffirm your website’s authority to the search engines as social and search start to merge. How many genuine businesses do you know without a social presence of some kind or another?
One step ahead of the game
Google is always updating its policies such as the Google Penguin algorithm update but here at ISD we’re always adapting our techniques to get the best results. We stay well versed in the best methods to use and would never put you at risk from a search engine penalty.
We keep you in touch with the links we are acquiring and produce a monthly report with the links we are aiming to link to your website
If you would like to speak to us about our link building services then please give us a call on 0115 921 4636 or use our contact form.