What is an SEO Audit?
An SEO audit reviews all of the elements on your website, and off your website, which contributes to your success in search engines to determine how you can perform better. We’ll look at the technical structure of your site, the on-page content targeting used as well as any backlinks you have to your website.
We will answer the questions:
- Can your website be crawled and indexed by search engines?
- Are you pages targeted to terms which people actually search for, or are they full of industry jargon?
- Does your site have authoritative backlinks pointing to it to show your produce quality, trustworthy content?
- How do your competitors stack up against you in search?
All of these are major factors when it comes to the ranking of a website, it is therefore vital that close attention is paid to them all; the best way to continued success is starting with a solid foundation.
By examining many different areas of a website it is possible to explore reasons why a site isn't achieving high search results or high amounts of traffic. You can't solve a problem that you don't know exists!