Advance Tool Hire Case Study
The Brief was Set
At the start of the campaign for Advance Tool Hire they had very little search presence on Google locally. Our goal was to give them a search presence which could challenge their competitors and take some of the Google search share.
We spoke with the client and worked with them on identifying the key areas of their business to understand where we could give them the biggest advantage. We changed the way the navigation worked splitting the areas into more specific target pages. With us creating new content for these pages and optimising them with the right target keywords we knew we would see an increase in rankings and traffic
The result of this SEO campaign got them first page ranking after the first month for 85% of their keywords we were targeting with most of these keywords in the top 3 positions. With the target of taking market share from the competitors in the local area of Nottingham we achieved and then some. In the first year alone, the organic traffic has increased by 120%.
We have continued to support this client and improving their Google organic positions while also assisting them with Google AdWords campaign and Social media to build brand awareness.