The Garden Lighting Shop Case Study
The Brief was Set
When this client came to us in January 2014 he had been doing well at the beginning of 2013 but suffered due to the Penguin update and he lost his rankings and traffic overnight. His current SEO Company was getting no joy in moving his rankings back to where they were so he moved to us.
In the very early stages we knew Garden Lighting and Garden Lights was high priority so started with these first. In the first month we moved Garden Lighting to page 2 and it has moved forward ever since to middle of page one.
The work we did on this was getting his technical side of his website correct with optimised and unique Meta titles and Meta descriptions.
We re wrote all content for our landing pages and started a very active social media campaign involving Twitter and Facebook.
|Keyword||Start of Campaign - February||Current - July|
|Garden Lighting||98 (Page 10)||8 (Page 1)|
|Garden Lights||111 (Page 12)||22 (Page 3)|
|Designer Outdoor Lighting||Not in Top 20 Pages||17 (Page 2)|
|12V Garden Lights||Not in Top 20 Pages||7 (Page 1)|
|Low Voltage Garden Lighting||17 (Page 2)||9 (Page 1)|
|Plug and Play Garden Lighting||16 (Page 2)||6 (Page 1)|
Traffic via Google Organic is up +200.78%