Cyber Monday in the US or Mega Monday in the UK is a marketing term for the busiest internet shopping day of the year. In the US it follows Thanksgivng on the Thursday and Black Friday and takes place on the Monday. This year the 2nd of December is the day.
The term was created by marketing companies in 2005 to persuade people to shop online and has grown every year since. With the increase in smartphones and tablets this year this again should be more profitable than last year.
Share your Products & Services + Engage with your Customers
= Successfully Market your Business!
Did you know that around 42% of companies have acquired a new customer via Twitter? You could be missing out on potential customers if you’re not using Twitter. Not only can you reach new customers (by tweeting content which twitter users want to share with their followers) but you can keep up to date with what your competitors are up to (by following them), as well as engage with your current customers (to let them know what you’re doing).
Follow me @ISD_Jen
Yesterday myself and @ISD_Paul took the trip down to London for the first ever Measure Fest, it may have been a VERY early start but it was well worth it; aside from a delicious lunch and a free beer there was some very useful and interesting information that is sure to help us here at @ISD_Marketing improve the work we do.
The day was set out very well, with lots of great speakers entertaining us and providing us with plenty of helpful information and advice; we even got the odd joke thrown in.
Putting all the information that was given to us yesterday into a blog would take an extremely long time; instead I have decided to put what I think were the very best tips from each of the speakers into a post, so here they are:
In 2006 the word Google was added to the Oxford English dictionary proving just how huge the company had become, it is now (and has been for many years) the world’s leading online search engine.
To celebrate Google turning 15 today it felt right to do a blog post about the history of this world famous brand to show people the amazing growth that this corporation has seen; from working out of a garage to a complex of around 2million square feet, it is an incredible success story.
This year seems to be flying by as we are already in September so I wanted to find out by asking some of the leading experts what they have changed or discovered regarding there web marketing efforts in 2013.
Each expert has been asked four questions regarding on-page optimisation, link building, Google and what they have learnt themselves involving web marketing in 2013.
As social media has evolved it has become more and more a part of any web marketer’s strategy; ensuring that any business is making the most of all social media channels is an absolute must for them to survive in the online world.
Using social media opens up a huge number of opportunities to build brand recognition, attract traffic and most importantly to interact with existing and potential customers.
With social media it is all about exposure, therefore the more users a social media site has, the more exposure you will get. Of course everyone knows which are the most popular sites, but just how many users do these sites have? And how can each one be used to a business’ advantage?
Not an easy task
As any link builder will tell you, link building isn’t the easiest of jobs, nor is it the quickest. Finding links that will add real value to a site can be a very slow process, one that requires a lot of time and patience.
If we really wanted to we could talk about link building for hours, it’s a field that has many aspects to it, many of which are often the topic of conversation in many online marketing blogs and forums.
When you sit down and start deciding your link building strategy you will quickly realise that there is actually a real lack of good quality link opportunities, so there is bound to be a huge amount of competition for those few great ones, so the key thing to remember before you start is perseverance!
Nowadays there seems to be more focus than ever on a website’s usability and conversion rates and when you think about it it’s easy to see why; having as many conversions as possible is absolutely crucial to surviving in the competitive online world.
CRO, if you are unsure, is all about improving the performance of a website to make it user friendly, in the hope that visitors will return or convert (preferably both). It is all to do with having a website that is simple, easy to use and above all trustworthy.
So you’ve got your brand and your business is up and running, but not enough people are aware of who you are and what you do; you need to concentrate on building your brand recognition.
It is well known that content is a key part of any SEO campaign; distributing content across a variety of online platforms is the best way to improve awareness of your site and in turn gain more customers.
Some of you are thinking what does SEO have to do with Social Media; the answer is everything. Social Media should be used on a day-to-day basis as part of the everyday running of your business and integrating it with SEO is an absolute must.
We went to Sunny Brighton on Friday for Brighton SEO Conference April 2013 and we would like to share our notes with you.
Welcome to our Blog that will keep you up to date with Search Engine Optimisation (SEO), Google Adwords (PPC) and Social Media.
We are New and here to help you with you web marketing.
Visit our website at http://www.internetsalesdrive.com for more information.