Embarking on your website’s set up can be lengthy and highly technical often involving the use of an array of tools to aid the process. When it comes to SEO, you do not want to simply be focusing on content and links but will also rely on technical configurations to ensure that that content is better received and highly optimised.
The final two weeks of June usually signal the start of an annual feast of strawberries and cream washed down with a jug of Pimms, but this year, like every four years, the precious British sporting fixture, Wimbledon, has faced stiff competition, for public viewing, from the World Cup.
Last year saw Andy Murray win the Wimbledon final and was the 6thmost watched UK TV event of the year – this year saw England defeated by Uruguay in the World Cup group stages and was the most watched TV event since London’s 2012 Olympics.
So what can SEO learn from this?
Major sporting events have given us some particularly interesting examples that we can apply to our own online marketing strategies, and Wimbledon is one of them.
Although it may still be competing for attention, there is plenty we can take away from its 2014 strategies, which shouldn’t be doubted just yet...
There are several significant steps to obtaining a website that successfully increases your sales. Possibly the most important step - but also the most challenging - is getting your website to appear early on Google’s search engine result pages for specific search terms.
You need to persuade users to click your page, stay on your website, and navigate their way around it. Ultimately you want them to buy a product, sign up, contact you, or maybe visit your store.
This is the quest of every website-owner, but how do you make it happen? Before you think about the world of link-building, pay-per-click advertising, and analytics, you need to analyse your website from the perspective of a user (or possible customer).
Would you be inclined to stay on the website, look around, and trust the site enough to purchase from it? How can you make your website more “user-friendly”? The best way to understand how you can improve your website is to look at an example. Here is an example of an e-commerce website that sells fireplaces and how it could be changed to improve its Google ranking:
SEO can be like one big maze, and may become pretty confusing if you get led “astray” particularly as there are so many different SEO mistakes that you can make. In this Blog I will be underlining the right things to do. This is SEO Back To Basics.
For those of you thinking that the staff here at the Internet Sales Drive office are having a wail of a time being surrounded by some furry friends - we’re not quite! While internet marketing is plenty of fun, if you work in SEO, when you hear the words Panda, Penguin and Hummingbird some of you may shudder.
The first of two Brighton SEO Conferences for this year took part on April 24th and we would like to share the photos we took of the day.
Can you spot yourselves in the pictures.
He may only be 9 months old but Prince George has already been trending on Twitter, taken over Facebook newsfeeds, and as of this writing he returns 556,000,000 Google search results (Beyoncé returns 54,300,000 just to put that in perspective). It is safe to say that he has made a pretty big impact on the world but what can he teach us about SEO?
Image Source: www.huffingtonpost.ca
Bayern Munich is a professional football team playing in the Bundesliga in Germany. They are currently the best team in Europe and the World after winning the Champions League and Club World Cup in 2013.
‘What does a football team have in common with web marketing?’ I hear you ask, well I am going to explain how their strengths and systems also play a part in our SEO process.
Doing SEO we all have to make sure the website has a strong base and build up before it becomes a successful website and this is actually the same for a football club, you have to make sure that everything is right on and off the pitch before you can become a winning team.
You may be looking at this title and thinking what on earth are they talking about and you would certainly be forgiven for thinking that, however seeing as it is Monday we thought we would have a little fun in the office to make things a little easier and started thinking about which musicians would play which role in an SEO team (of course for this we must pretend that the chosen musicians know all there is to know about SEO).
It wasn’t an easy decision, in fact it was much more difficult than we originally expected, but here is our final list of who would make it into our ‘SEO band’.
Social media makes it possible to communicate with millions of people at once. But how can you make that happen? The best way to learn is from those companies who have done it. Here are some of the 2013 campaigns that went viral and why.
Every web marketer needs to keep their knowledge up to date with the latest information so there can implement these strategies into practice for their website or clients website. To learn and get this new information web marketers attend conferences where the leaders in the web marketing field show and teach what is happening online with Google, brand, SEO, content and other areas.
Here at ISD we have created a calendar of the SEO Conferences that are going to take place in the UK, Euorpe, USA and the rest of the World in 2014 so you know when and where these are going to be so you can pick and choose the ones you or your team should attend.
Now that 2014 has arrived many of us are looking back at 2013 and thinking about everything that happened, whether these are personal events and memories or public ones it is still nice to reminisce!
At ISD we have decided that it would be nice to take a look back at the best Inbound.org posts of 2013, so here are the top 10:
It's been another eventful year in the web marketing field with Google Penguin and Hummingbird but we would not expect anything else and that is why we love working in this sector.
The year has flown by and with our first year of business is coming to a close it's been a great experience and looking forward to our second year with our business growing. We hopefully will be meeting more new people next year and helping them build up their website and make it a better place for their audience to come.
Thank you for your support this year and we would like to wish you all a Merry Christmas and a Happy New Year!!!
See you in 2014 and Google 'We Are Ready'
Cyber Monday in the US or Mega Monday in the UK is a marketing term for the busiest internet shopping day of the year. In the US it follows Thanksgivng on the Thursday and Black Friday and takes place on the Monday. This year the 2nd of December is the day.
The term was created by marketing companies in 2005 to persuade people to shop online and has grown every year since. With the increase in smartphones and tablets this year this again should be more profitable than last year.
Share your Products & Services + Engage with your Customers
= Successfully Market your Business!
Did you know that around 42% of companies have acquired a new customer via Twitter? You could be missing out on potential customers if you’re not using Twitter. Not only can you reach new customers (by tweeting content which twitter users want to share with their followers) but you can keep up to date with what your competitors are up to (by following them), as well as engage with your current customers (to let them know what you’re doing).
Yesterday myself and @ISD_Paul took the trip down to London for the first ever Measure Fest, it may have been a VERY early start but it was well worth it; aside from a delicious lunch and a free beer there was some very useful and interesting information that is sure to help us here at @ISD_Marketing improve the work we do.
The day was set out very well, with lots of great speakers entertaining us and providing us with plenty of helpful information and advice; we even got the odd joke thrown in.
Putting all the information that was given to us yesterday into a blog would take an extremely long time; instead I have decided to put what I think were the very best tips from each of the speakers into a post, so here they are:
In 2006 the word Google was added to the Oxford English dictionary proving just how huge the company had become, it is now (and has been for many years) the world’s leading online search engine.
To celebrate Google turning 15 today it felt right to do a blog post about the history of this world famous brand to show people the amazing growth that this corporation has seen; from working out of a garage to a complex of around 2million square feet, it is an incredible success story.
This year seems to be flying by as we are already in September so I wanted to find out by asking some of the leading experts what they have changed or discovered regarding there web marketing efforts in 2013.
Each expert has been asked four questions regarding on-page optimisation, link building, Google and what they have learnt themselves involving web marketing in 2013.
As social media has evolved it has become more and more a part of any web marketer’s strategy; ensuring that any business is making the most of all social media channels is an absolute must for them to survive in the online world.
Using social media opens up a huge number of opportunities to build brand recognition, attract traffic and most importantly to interact with existing and potential customers.
With social media it is all about exposure, therefore the more users a social media site has, the more exposure you will get. Of course everyone knows which are the most popular sites, but just how many users do these sites have? And how can each one be used to a business’ advantage?
Not an easy task
As any link builder will tell you, link building isn’t the easiest of jobs, nor is it the quickest. Finding links that will add real value to a site can be a very slow process, one that requires a lot of time and patience.
If we really wanted to we could talk about link building for hours, it’s a field that has many aspects to it, many of which are often the topic of conversation in many online marketing blogs and forums.
When you sit down and start deciding your link building strategy you will quickly realise that there is actually a real lack of good quality link opportunities, so there is bound to be a huge amount of competition for those few great ones, so the key thing to remember before you start is perseverance!
Nowadays there seems to be more focus than ever on a website’s usability and conversion rates and when you think about it it’s easy to see why; having as many conversions as possible is absolutely crucial to surviving in the competitive online world.
CRO, if you are unsure, is all about improving the performance of a website to make it user friendly, in the hope that visitors will return or convert (preferably both). It is all to do with having a website that is simple, easy to use and above all trustworthy.
So you’ve got your brand and your business is up and running, but not enough people are aware of who you are and what you do; you need to concentrate on building your brand recognition.
It is well known that content is a key part of any SEO campaign; distributing content across a variety of online platforms is the best way to improve awareness of your site and in turn gain more customers.
Some of you are thinking what does SEO have to do with Social Media; the answer is everything. Social Media should be used on a day-to-day basis as part of the everyday running of your business and integrating it with SEO is an absolute must.
We went to Sunny Brighton on Friday for Brighton SEO Conference April 2013 and we would like to share our notes with you.
Welcome to our Blog that will keep you up to date with Search Engine Optimisation (SEO), Google Adwords (PPC) and Social Media.
We are New and here to help you with you web marketing.
Visit our website at http://www.internetsalesdrive.com for more information.