Digital Marketing Blog

Am I getting enough traffic to my website

Modern businesses need to look at what they can do to get as much interest in their brand as possible. You have to be able to attract more visitors and generate more leads so that you have more of an opportunity to convert these leads and start being more successful. When it comes to marketing techniques, you’ve got to ensure you are doing as much as you can to drive more traffic to your business.

There are a lot of things that play a big role in allowing you to improve your success as a company. But, one of the key things you need to do is to look at how much traffic you are getting to your website, and try to work on how you can improve and increase this as much as possible. These are some of the key things you need to get right if you are looking to improve this moving forward.

What Makes A Good Landing Page

If you’re putting some of your ads out there into the world via Google, then you need to have a great landing page if you want to enhance your user experience (UX). But what is a landing page, and why do you need one? Essentially, you tailor ads online to offer certain goods or services, and your potential clients may click on the link if they’re interested in what you’re offering.

The Essential PPC Checklist

The world of PPC will always be a very complex place. There are so many things you need to manage, and it can quickly feel like you’re being overrun with information. The hardest part is knowing where you begin, but everything can be made so much easier when you follow a checklist.

The Essential SEO checklist

There are thousands of articles out there extolling the virtues of SEO and providing advice to help you optimise your website to improve your search ranking. If you’re keen to capitalise on the popularity of Internet searches, it’s crucial to be aware of search engine optimisation essentials. Here’s a useful guide to make sure you’re on the right track.

Twitter Chat with Viral Content Bee

I was recently invited by Ann Smarty to do a Twitter Q&A with her company Viral Content Bee on Google Ranking Factors.

I would like to share with your my answers and the conversation with other people in the chat.

What’s New in SEO?

Staying up to date with ever-changing SEO trends is a full-time job. In 2019 we have already seen a huge shift in many SEO patterns. The internet is the primary place where customers seek goods and services and nowadays it can be difficult to establish an online presence for your own company.

How to Choose a Digital Marketing Agency

Digital marketing is one of the main ways to secure the business expansion and growth that you really need, but choosing the right agency can be a difficult task. After all, there are so many of them out there, how can you be sure that you’ve picked an agency with which you can build that vital relationship, to really boost your growth? There are 5 fundamental things to consider when choosing your digital marketing agency, and we’ve noted them down here.

SEO Ranking Factors 2018

As of 2018, there are many factors that contribute to a website, blog or web page's ranking in the search engine results page (SERP) delivered by a search engine. If a company or business seeks a higher ranking in SERPs, web designers and SEO experts must take into account the following aspects of attaining a higher SEO rank in 2018.

Digital Marketers Sound Off

The digital marketers sound off book is a hand picked 101 digital marketers from around the world and our managing director, Paul Baguley, was chosen to take part in being a SEO specialist.

How SMEs can compete when it comes to finding niche app ideas – 7 top tips

It can be difficult when running a business on a tight budget to know where to spend your time and knowing where to invest. Grant Carlisle, Managing Director of Atom Engine, gives us his top tips for how SMEs can compete against companies in the big leagues when it comes to finding an idea for an app.

How to Review Social Media’s Value on Sales

Looking for ways to prove how your social media work has impacted your overall sales? Here are our top tips on where to look and what to look for when reporting on social media activity.

A brief history of SEO – is content still “king”?

You may have heard the expression used in digital marketing circles that “content is king”. This is a phrase that takes its origin from when SEO was largely to do with keyword mentions in content and in meta tags.