The world of PPC will always be a very complex place. There are so many things you need to manage, and it can quickly feel like you’re being overrun with information. The hardest part is knowing where you begin, but everything can be made so much easier when you follow a checklist.
There are thousands of articles out there extolling the virtues of SEO and providing advice to help you optimise your website to improve your search ranking. If you’re keen to capitalise on the popularity of Internet searches, it’s crucial to be aware of search engine optimisation essentials. Here’s a useful guide to make sure you’re on the right track.
I was recently invited by Ann Smarty to do a Twitter Q&A with her company Viral Content Bee on Google Ranking Factors.
I would like to share with your my answers and the conversation with other people in the chat.
Staying up to date with ever-changing SEO trends is a full-time job. In 2019 we have already seen a huge shift in many SEO patterns. The internet is the primary place where customers seek goods and services and nowadays it can be difficult to establish an online presence for your own company.
Digital marketing is one of the main ways to secure the business expansion and growth that you really need, but choosing the right agency can be a difficult task. After all, there are so many of them out there, how can you be sure that you’ve picked an agency with which you can build that vital relationship, to really boost your growth? There are 5 fundamental things to consider when choosing your digital marketing agency, and we’ve noted them down here.
As of 2018, there are many factors that contribute to a website, blog or web page's ranking in the search engine results page (SERP) delivered by a search engine. If a company or business seeks a higher ranking in SERPs, web designers and SEO experts must take into account the following aspects of attaining a higher SEO rank in 2018.
The digital marketers sound off book is a hand picked 101 digital marketers from around the world and our managing director, Paul Baguley, was chosen to take part in being a SEO specialist.
It can be difficult when running a business on a tight budget to know where to spend your time and knowing where to invest. Grant Carlisle, Managing Director of Atom Engine, gives us his top tips for how SMEs can compete against companies in the big leagues when it comes to finding an idea for an app.
Looking for ways to prove how your social media work has impacted your overall sales? Here are our top tips on where to look and what to look for when reporting on social media activity.
You may have heard the expression used in digital marketing circles that “content is king”. This is a phrase that takes its origin from when SEO was largely to do with keyword mentions in content and in meta tags.
For many of our clients, local SEO is the cornerstone of their search marketing strategy. They may be a retailer looking to sell in store and online locally, or a specialist garage that knows people will only travel so far from home to get their car serviced.
That’s where local SEO comes into its own.
Customer Value Optimisation, or CVO, is a sales and marketing strategy that fits todays growing demand for business. Implementing CVO in your own business strategy ensures a lasting relationship between business and customer. Customer Value Optimisation allows business owners to optimise their own sales and marketing process for higher conversions. Through Customer Value Optimisation you are increasing the number of customers, increasing the average transaction value per customer, and increasing the number or transactions per customer.