You may have heard the expression used in digital marketing circles that “content is king”. This is a phrase that takes its origin from when SEO was largely to do with keyword mentions in content and in meta tags.
For many of our clients, local SEO is the cornerstone of their search marketing strategy. They may be a retailer looking to sell in store and online locally, or a specialist garage that knows people will only travel so far from home to get their car serviced.
That’s where local SEO comes into its own.
Customer Value Optimisation, or CVO, is a sales and marketing strategy that fits todays growing demand for business. Implementing CVO in your own business strategy ensures a lasting relationship between business and customer. Customer Value Optimisation allows business owners to optimise their own sales and marketing process for higher conversions. Through Customer Value Optimisation you are increasing the number of customers, increasing the average transaction value per customer, and increasing the number or transactions per customer.
If you love AdWords, it is possible that you are always looking for higher rates of return. There are numerous ways you can achieve this and we will share our expertise to help you improve your AdWords performance.
This type of SEO strategy is fixated on adding meta tags to your blog posts, incorporating only the relevant keywords. If you want to perfect on-page SEO, you should start by meeting a set of factors that will raise your page rankings.
Google changes its highly guarded ranking algorithms so frequently that it can be hard to keep up. From having stellar original content to the age of your website, there are a myriad of features which all come into play when it comes to your ranking on a Google search. Yet over the years, there has been a bit of a misconception in the marketing community that ‘links are losing their importance when it comes to Google algorithms. In fact, this couldn't be further from the truth. We look and explain exactly why links continue to be one of the most important ranking signals around.
Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP. The 'S' at the end of HTTPS stands for 'Secure'. It means all communications between your browser and the website are encrypted.
We have launched our new website and for thanking you for visiting we are offering a 3-month contract of SEO with a FREE month included if you sign up before the end of March 2018.
Since we launched in 2013 we have only had one website designed and built and even though we felt the design was still current we felt like we need to freshen up the brand and the website to interact with potential clients.
With Google changing its search algorithm 500-600 times a year we thought it would be interesting to take a look into this.
It's fair to say most changes are minor but occasionally Google will perform a major update (they call them either Google Penguin or Google Panda updates). They affect search results in very different ways.
As search marketers, knowing when these Google updates are rolled out can explain certain changes in website traffic and organic rankings. Here we have listed the changes made in 2016.
This stage is about how you keep your customers happy now you have them and have gone through the inbound process.
The inbound way is all about providing excellent content to your users, whether they are visitors, leads or customers. They have brought your product or service but that doesn't mean that the process is over and you forget about them. You need to constantly engage with your customers so they come back to your site and also up sell your product to family and friends. People will back a brand they love over another competing brand which makes them great promoters.
If you are reading this then you have managed to attract the right visitors and have converted them to leads. You are doing well give yourself a pat on the back!! The next step is now transforming these leads into customers. To effectively accomplish this step you need certain marketing tools that you can use to close the right leads at the right time.
Internet Sales Drive have been awarded Best Search Engine Optimisation Specialists in the East Midlands which is a great achievement for our team and the clients we deliver our services.