Delight Stage

Paul Baguley

This stage is about how you keep your customers happy now you have them and have gone through the inbound process.

The inbound way is all about providing excellent content to your users, whether they are visitors, leads or customers. They have brought your product or service but that doesn't mean that the process is over and you forget about them. You need to constantly engage with your customers so they come back to your site and also up sell your product to family and friends. People will back a brand they love over another competing brand which makes them great promoters.

Ways you can delight your customers are:


Your customers are the best people to figure out what potential customers are looking for and wanting. By asking them and using their feedback can ensure you improve your service and find better ways to interact with new visitors.

Smart Text

With the data you know about your existing customers you can tailor amazing content to their interests and questions. By helping them with future questions gives you the opportunity to introduce new products and features that might be of interest to them.

Social Monitoring

Keeping track of your customer’s interactions on social media gives you the chance to know more about them so can interact with their questions, comments, like and dislikes. By doing this you can create relevant content and reach out to them.


Well that is the final process of inbound marketing so well done you now understand how to attract, convert, close and delight your customers. I hope you have enjoyed this series of blog posts on inbound marketing and have learnt how to improve your website for the better.

If you need assistance with your web marketing or require more information about our Inbound services please talk to us today via our contact form, calling 0115 921 4636.