Digital Marketers Sound Off

Each digital marketer shares their favourite tools, tips, hints, tactics and predictions for the future of their chosen field.

The book contains digital marketing insights spanning many specialisations: Search Engine Optimisation, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing.

The chosen marketers have digital marketing wisdom from Fortune 500 in-house marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants who work with some of the largest brands in the world.

Paul was 1 of 3 people chosen from the UK for the book 1 of 14 in the Search Engine Optimisation category which also included Bill Slawski, who is highly regarded in the digital marketing industry from his findings on Google algorithms on his website SEO by the Sea.

Paul said: “When Matt Chiera contacted me, I was very honoured to be asked. Matt explained his vision to me for his book and I was happy to assist and share my knowledge to the readers. If the knowledge I have can help someone on their new SEO path or even someone who being doing it for years to think differently about their practices, I’m happy.”

When asked about how SEO will change in the next few years in the book, Paul replied with the following:
“with the updates in Google over the last few years we have seen the role of SEO change and evolve, I see this happening again and believe SEO is still going to grow and move as the industry changes with voice search becoming a bigger player in a field, as well as other developments in local and augmented reality, new challenges will arise. SEO will need to adapt to be successful”.

You can buy the book from Amazon UK on kindle or paperback.