How to Choose a Digital Marketing Agency

Paul Baguley

Digital marketing is one of the main ways to secure the business expansion and growth that you really need, but choosing the right agency can be a difficult task. After all, there are so many of them out there, how can you be sure that you’ve picked an agency with which you can build that vital relationship, to really boost your growth? There are 5 fundamental things to consider when choosing your digital marketing agency, and we’ve noted them down here.

1. Do your research

Unfortunately, the perfect digital marketing agency isn’t just going to fall into your lap. The first step to take is to research, and do a lot of it, so that you can put together a list of all of your potential options. A quick search via Google is a good idea, because these companies should know how to make themselves rank, and it’s a sign that they know exactly what they’re doing. Check out their websites, too

2. Make contact

Once you’ve picked out a few agencies, you need to take the first step and make contact with them. Tell them what you want and what your budget is, and use this opportunity to find out more about the agency. How quickly do they reply, what experience can they tell you about, and who are you likely to have working on your digital marketing? Collect all of the information that you can at this point.

3. Wait for the proposal/pitch

The agencies that you’ve chosen should then send you a proposal or pitch, that is specifically tailored to your digital marketing needs as a company. This is the agency’s chance to sell it to you, so they’re going to use a lot of tech-savvy language. Question them, find out more, and don’t just fall for the tech-y words. This is the time where you’ll really be able to evaluate how good they are, and how personal the service is.

4. Follow up with questions

After this, it’s your chance to sit back, and look through all of the proposals that you’ve received. Another factor that will really show you whether a digital marketing agency is committed is whether you receive any follow up emails or not, and whether the digital marketing team are passionate about answering the follow up questions that you have. If you’re given the cold shoulder by a company, it’s a pretty clear sign.

5. Make your decision

The final step towards securing the perfect digital marketing agency is the actual decision, which you should have enough information to make after all of these steps. Was there an agency that stood out in particular with their web marketing and communication skills, or did one of them accurately personalise the entire experience? Pick out the right company for you, and let the others know that you’ve gone elsewhere, and why.

So, if you want to use a digital marketing agency to drive your company forward, but you’re not quite sure how to approach it, then follow these 5 tips and you should be well on your way to securing that great partnership that increases your growth dramatically