HubSpot vs Salesforce: Choosing the Right CRM

Date:
09/08/2020

Customer retention is the right up there with accounting regarding business priorities. Nowadays, there are so many options that customers can turn to. Businesses are realizing, they cannot rely on loyalty alone. They need to give customers a reason to stay with them and remain avid customers throughout the years. This priority arrives in the form of customer relationship management (CRM). it's a crossroads concept, where risk management, sales, marketing, and research and development converge to one single point. You want to get this right because you’re dealing with a bunch of interlinked systems. So choosing the correct CRM is something you need to focus on. The top two are Salesforce and Hubspot, but which is better for you?

HubSpot

An inbound giant

 

HubSpot was created on the concept of inbound marketing. This is essentially, relying upon your quality content, social media marketing, brand awareness, and SEO. HubSpot has a range of technologies that are for sales, marketing, and services management. They all amalgamate into their CRM software so you can access, compare, and use all of them with each other via HubSpot Growth Stack. HubSpot has driven forward with the aim of making it's CRM software helpful to businesses in a truly holistic manner. With simplicity and personal experiences at the heart of their strategy, their tools are easy and fun to use.

 

Design and function

 

Firstly, HubSpot’s CRM is free. Hard to believe but their business model is such that they want to prove to you they have the best software on the market first, before you may be convinced to use their premium features. For absolutely nothing, you have the ability to store up to a million leads, customer profiles, and marketing campaigns.

 

Their CRM design is simple and without clutter, which makes it easy to use. Your employees will spend less time searching for things as a result. On the dashboard, all of your sales funnel is displayed, showing you what leads need to be converted, which are in the process of being won over and who needs to be serviced towards the end.

 

You can filter the deals you have active so you can focus on those that are flailing or receiving the most feedback. You can also interact with all the deals you have locally and out of state, so you’re keeping up with all your customers regardless of location.

 

Salesforce

A contemporary approach

 

Salesforce’s CRM operates on a cloud system, so your employees can access customer data any time and anywhere. This is great as you can have departments work remotely during a time like the current lockdown situation. Salesforce prides itself on taking the most modern approach to customer retention, utilizing contemporary technology to remain one step ahead of the game.

 

Their CRM platform is designed to have all sales, services, marketing, and customer data in one place. This allows the platform to be used by multiple professions, to study customer behavior, change sales techniques, and log customer activity.

 

A comprehensive hub

 

Salesforce is trying to hit every nail on the head, and thanks to its cloud-based system, they can. Cloud systems are able to change and improve, as updates roll in on their own and everything you use is transferred over to new software automatically.

 

Their hub also integrates B2B marketing solutions and does so using automation. This essentially allows you to set the options in place for what data and documents you want to share with your B2B clients as and when you collect them from your customers. Their data studio and data management platform allows you to increase personalization. In other words, you can pinpoint things that customers are enjoying and responding most to, and realize the reasons why.

 

Their Journey Builder does this by connecting all the dots that are laid in their overall experience. Some customers like email marketing, others like SMS campaigns. Some don’t mind being called, others would prefer to interact with you on social media in their own time. Specific customer paths are analyzed and the relevant information as to their experiences shapes the analytics on your hub.

 

Which is better?

HubSpot vs Salesforce, which rises above the other? Are you ready for a cliche answer?

 

They both serve different company needs. If you want a more affordable option that champions your inbound marketing campaign, HubSpot may be the one for you. it's free and offers quite a large lead collection base. Salesforce has a broad platform and a dashboard that covers pretty much every aspect of CRM. it's more for the connoisseur so unless you have a dedicated marketing team that wants to have a full range of CRM marketing techniques, it may present a cost challenge.

 

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