Conversion Rate Optimisation - One Size Does Not Fit All

  • Date: August 15, 2013

Nowadays there seems to be more focus than ever on a website’s usability and conversion rates and when you think about it it’s easy to see why; having as many conversions as possible is absolutely crucial to surviving in the competitive online world.

CRO, if you are unsure, is all about improving the performance of a website to make it user friendly, in the hope that visitors will return or convert (preferably both). It is all to do with having a website that is simple, easy to use and above all trustworthy.

So if you are about to dive into the world of conversion rate optimisation, remember these four things:

  • Do everything with the users in mind – a site is for the users not for the business.
  • CRO is a never ending process that cannot be rushed – take your time and make sure you get it right; slow and steady wins the race.
  • One size does not fit all – if you want to make a real difference everything you do should be tailored to the site.
  • Take a trip to London for Measure Fest this October – don’t just listen to what I have to say, go and listen to more e