Twitter Chat with Viral Content Bee

I was recently invited by Ann Smarty to do a Twitter Q&A with her company Viral Content Bee on Google Ranking Factors.

I would like to share with your my answers and the conversation with other people in the chat.

Q1 How did you become a digital marketer? Please share your career story!
A1 Started off working for a company in retail online and offline and then moved into web development. I enjoyed the marketing side of a website more and how people interacted with a site so this is how I got into SEO. Self-taught through books, podcasts, videos, conferences and blogs. Joined a web agency and worked with them and set up my own company called Internet Sales Drive in the UK and be doing this for 6 years.

Q2 What do you think are the most important SEO ranking factors?
A2 Whenever I take on a new site my first point of call is the technical side. I think this can get overlooked and I feel that this is important as if Google is having issues crawling your site then why would they rank you. Next steps in the external links and content

Q3 How have ranking factors changed over the years? What’s the most welcome change in your opinion?
Q3 I got into SEO in 2010 properly and the tactics being used wasn't great so I welcomed the panda update in 2011 and penguin in 2012. It made the internet and websites better and did make you earn the right to appear number 1

Q4 Can and should ranking signals be successfully manipulated for higher rankings?
Q4 We all know what you need to be doing to be successful but sometimes this can be time-consuming so people do try to manipulate the rankings. I feel if you can have a good looking website with a good structure. Great content and a good blog to promote your site to earn those links back to your site then you are on the right track but as we know its not something that works overnight. Time needs to be invested into it but it will work.

Q5 What are your favourite SEO tools?
Q5 I am a big fan of @semrush the detail you can go in to on a website and the competitors of that site is great insight. Also a big fan of @screamingfrog and @ahrefs.

Read more on this Twitter Q&A