What Makes A Good Landing Page

Paul Baguley

If you’re putting some of your ads out there into the world via Google, then you need to have a great landing page if you want to enhance your user experience (UX). But what is a landing page, and why do you need one? Essentially, you tailor ads online to offer certain goods or services, and your potential clients may click on the link if they’re interested in what you’re offering.

A poor marketing technique is to direct all of the traffic from your ads to the homepage of your site, which means that you’re missing out on directing the right content at the right people. You can ensure a high quality user experience simply by creating landing pages that are more specific to their needs, but there are a few things that you need to get right, and we’ve listed them here.

Make sure it’s high quality

Your landing page is the only opportunity that you have to make a good first impression and provide a great UX for your potential customers. As such, the images should be compressed, the content should be original and engaging, and you shouldn’t cut corners when it comes to web design. If your site is littered with pop ups and the images aren’t compressed and of the highest quality, then people aren’t going to remember their experience as a positive one.

Content is king

Your content is one of the main ways to communicate your message to people, so make sure that it is of a high quality. Keep it simple and to the point, and don’t use flowery and off-putting language. It’s also important to use a clear and concise call to action at the beginning and end of your landing page, to make the user experience as easy-going as possible. They shouldn’t be looking around for information; it should all be right in front of them.

Provide all of the information straight away

Think about how long you spend on a website before you decide that it is too cluttered, too complex, or simply doesn’t serve your needs. When you’re creating your landing page, make sure that you do it with this mantra in mind: you have 30 seconds to convince somebody that your brand can improve their lives. Any content that doesn’t contribute to this end (and the UX) is useless, and you need to rid your landing page of it.

Use a clever video

Most people aren’t going to sit there and read tons of information, so an interesting and thought-provoking video could be the best way to keep people hooked and provide a good user experience. Don’t overdo this either, and make sure that you keep it as simple as possible. A video of between one and three minutes is the ideal length, as any longer than this will cause people to lose interest and go elsewhere. Again, short and sweet is key.

So, if you want to create a great landing page that improves the user experience, then make sure that you keep these things in mind!