Google Shopping is a Google AdWords product which means you can advertise your products on Google Ads as an extension of your e-commerce website. You could look at is as a second marketplace to advertise your products if you wish.
We’re all aware of Google searches for images, videos and news but have you tried using the shopping tab? By using a combination of AdWords and merchant centre, your products can be shown directly in Google’s shopping search.
This option is only available to ecommerce businesses – any business which sells its products online.
What is Google Shopping?
Google Shopping is a search engine specifically designed for products sold by ecommerce websites. Getting your products to appear here is a three-step process.
First, using the Google Merchant Center tool we will help you upload your store and product data to Google and make it available to Google Shopping and other Google services.
Secondly, by linking your Google AdWords and Merchant Center accounts, you will be able to surface your products directly to users through Product Listing Ads.
Finally, your items and products will appear on Google Shopping search results, attracting more customers and sales.
What are the Benefits of our Google Shopping Services?
• Your products will be seen by a larger number of customers and could be above your competition.
• Outshine your competitors prices.
• Tailored to your needs.
• More visible online presence.
• Improved online sales.
Why Choose Us?
We are a certified Google Partner and as such are constantly up to date with their most recent policies and changes. By letting ISD control your Google shopping optimisation and product listing ads, you are then free to run your business without having to worry about your advertisements too.
We understand the ecommerce market due to our vast array of clients and vast experience in search engine marketing. We know what customers search for and can create the perfect long tail key phrases that will get customers to your products.
If you would like to speak to us about our Google Shopping services then please give us a call on 0115 921 4636 or use our contact form.