Integrating SEO & Social Media
Some of you are thinking what does SEO have to do with Social Media; the answer is everything. Social Media should be used on a day-to-day basis as part of the everyday running of your business and integrating it with SEO is an absolute must.
SEO in 2013
SEO has changed a great deal in the past two years but it should still be part of your web marketing; if it is not then you are probably being left behind by your competitors, so it is important that you look into this.
Now due to Google’s Panda and Penguin updates, creating high quality websites with great design and quality content is essential.
Social Media with SEO
By using social media you are not just seeking links simply to boost your search rate; it is a way of promoting optimised content which can build brand awareness whilst also attracting traffic directly. Social media sites generally have a high page rank, so having good quality content with good keywords on these sites is likely to boost traffic, showing that SEO and social media combined really does make an effective team.
Thanks to social media you are able to interact with your target audience and if your target audience is exposed to good content, they will be more likely to share this with their friends or followers on Facebook, Twitter and other social media channels.
Although you want people to visit and use your website you also want them to visit your social media pages; the more exposure the better. Having users tweeting or liking your articles, pages or photos can help you make your brand and website known to other users that might not know who you are, thus improving your chances of increased traffic. Furthermore if a user sees your brand on a social media website, and then sees your brand on Google, the level of trust will be increased and so they will be encouraged to visit your site.
Having an active SEO campaign to bring new traffic to your site through your social media channels is a great way to of promoting your brand and gaining new customers. By not using all possible social media pages you are limiting your audience, especially now as social media is so popular. Social media is a fantastic way of engaging with customers and is an opportunity not to be missed.