Customer Value Optimisation, or CVO, is a sales and marketing strategy that fits todays growing demand for business. Implementing CVO in your own business strategy ensures a lasting relationship between business and customer. Customer Value Optimisation allows business owners to optimise their own sales and marketing process for higher conversions. Through Customer Value Optimisation you are increasing the number of customers, increasing the average transaction value per customer, and increasing the number or transactions per customer.
This blog will discuss what style guides are, and whether your company needs one. Put plainly, a style guide is a set of standards for the writing and design of documents. They contain a set of stylistic guidelines intended to improve communication, and enforce best practice in terms of language composition, spelling, punctuation, capitalisation, and typography.
Cyber Monday in the US or Mega Monday in the UK is a marketing term for the busiest internet shopping day of the year. In the US it follows Thanksgivng on the Thursday and Black Friday and takes place on the Monday. This year the 2nd of December is the day.
The term was created by marketing companies in 2005 to persuade people to shop online and has grown every year since. With the increase in smartphones and tablets this year this again should be more profitable than last year.
Yesterday myself and @ISD_Paul took the trip down to London for the first ever Measure Fest, it may have been a VERY early start but it was well worth it; aside from a delicious lunch and a free beer there was some very useful and interesting information that is sure to help us here at @ISD_Marketing improve the work we do.
The day was set out very well, with lots of great speakers entertaining us and providing us with plenty of helpful information and advice; we even got the odd joke thrown in.
Putting all the information that was given to us yesterday into a blog would take an extremely long time; instead I have decided to put what I think were the very best tips from each of the speakers into a post, so here they are:
In 2006 the word Google was added to the Oxford English dictionary proving just how huge the company had become, it is now (and has been for many years) the world’s leading online search engine.
To celebrate Google turning 15 today it felt right to do a blog post about the history of this world famous brand to show people the amazing growth that this corporation has seen; from working out of a garage to a complex of around 2million square feet, it is an incredible success story.
So you’ve got your brand and your business is up and running, but not enough people are aware of who you are and what you do; you need to concentrate on building your brand recognition.